An official shirt at €90 does not cost €90 to make. The price pays for the club licence, the brand, distribution, marketing and the retailer’s margin. Understanding this chain helps you know what you are buying, and what you can avoid paying for.
What you pay for in an official shirt
- The licence: the club and the kit manufacturer receive a royalty on every item.
- Distribution: physical shop, stock, staff, rent.
- Marketing: campaigns, sponsorship, launches.
- The margin: for the club, the kit manufacturer and the retailer.
Fabric and manufacturing represent a minority share of the displayed price.
What we sell, without hiding it
Our shirts are unofficial replicas. They reproduce the cuts, colours and materials of the official versions, but they do not carry a licence. We are not affiliated with any club or kit manufacturer.
What you do not get: official packaging, a certificate of authenticity, and the guarantee of a product sold by the club. What you do get: the cut, the colours and a price that stays under €40.
Why it is cheaper
We work with clearance stock: runs are bought in volume, previous seasons are sold at reduced prices, and there is no physical shop or advertising campaign to fund. The margin is lower, the volume higher.
How to choose without getting it wrong
- Check the size and fit.
- Compare your measurements with the size charts.
- Look at what is included: printing is an option, not part of the base price.
- Take advantage of the buy 2, get 1 free offer: three items, 1 item free.
If you are looking for an official shirt with a certificate, our catalogue is not the right place. If you are looking for the cut and colours at a fair price, it is.
